NATHANIEL LUCERO
theroguecreative 
Custom Marketing and Product Solutions

Shell V-Power - Ferrari

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Brief - Create a product to tie-in with V-Power Racing promotion.

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Solution - Use the allure of Ferrari to entice demographic.

                Use the seatbelt buckles as a design language.

                Use high-end materials to give high-perceived value.

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Components - Product Design

                       Packaging Design

                       Graphic Design

                       P.O.S Design

                       Project Management

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